Unstuck Archives - Duct Tape Marketing

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Three questions your business must answer.
Straight to the point – here are the three questions: Do you get me? Can I trust you? Did you keep your promise? Now, of course, the tricky part is that no one actually comes out and asks you these questions, but answering them, in often subtle ways, is the key to any successful relationship […]
What Problem Does Your Business Solve For You?
This post is an excerpt from my latest book – The Ultimate Marketing Engine – 5 Steps to Ridiculously Consistent Growth – order your copy today and start revolutionizing how you think about marketing.? Don’t misunderstand the title of this entry – I’m talking about you, the business owner, the start-up entrepreneur, the employee. What […]
How to become the only business that matters
So the question this bold and perhaps presumptuous headline likely brings up is . . . to whom. The only business that matters to whom. The first answer I suppose most business owners and entrepreneurs might suggest is to their customers. Yes indeed, this is a fine answer, an important answer, a worthy goal, but […]